The Marketing Peloton

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3 min read

12 Marketing Tips for the New Year

What better way to shake off this past year than to commit to improving your marketing efforts for this next year? We here at CycleWerx want this next year to be amazing for all our businesses! So, we’ve compiled our top 12 tips to help you start...

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2 min read

The Top 8 Free Marketing Tools & Platforms to Effectively Execute your Marketing Strategy

As a new and/or smaller business, marketing can be overwhelming and expensive with so many platforms to choose from. However, you can successfully...

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5 min read

Marketing Consistency

What leads some companies to have better results from their marketing efforts than others? Marketing consistency is often a key, if not the separator...

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3 min read

How to Make Every Sales Call Valuable — The Added Value Approach of Inbound Marketing

I recently completed the 8 week Pipeline Generation Bootcamp Course hosted by HubSpot and instructed by Dan Tyre, co-author of Inbound Organization:...

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4 min read

Thank you — What CycleWerx is Thankful for This Year

Today’s post is a bit different than the usual CycleWerx post on Marketing or Sales Enablement. Thanksgiving week has got me thinking about what I’m...

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3 min read

Social Selling — How Social Media Can Improve Your Sales

Still only using phone calls to make a sale for your B2B business? You probably aren’t seeing great results, but don’t worry, we have something that...

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3 min read

Growing Sales by Focusing on Sales Enablement

What’s the most valuable role within an organization? As someone who has spent many years as head of marketing, of course I'm biased to say it's...

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4 min read

How to Qualify a Lead with Lead Scoring and Why Should I Do It?

You never want to waste your time trying to get someone to buy your product if they’re not interested. That’s why leads, or people who have shown...

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5 min read

Drive Lead Generation with Content Offers

What is one the thing all businesses want more of? Leads! How cool would it be if potential prospects came and let us know they had some level of...

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4 min read

5 Benefits of Investing in a Marketing Automation Platform

I remember back when I was a kid and my grandfather taught me how to use a hand saw. I was so excited I got to use one of his tools. It did seem to...

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