Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

5 min read

Drive Lead Generation with Content Offers

Picture of Scotty Smith Scotty Smith: Oct 27, 2020 12:00:00 AM

What is one the thing all businesses want more of? Leads! How cool would it be if potential prospects came and let us know they had some level of interest in our product or service? Wouldn’t it be wonderful if all we had to do to get new business...

HubSpot Marketing Lead Generation / MQL
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4 min read

5 Benefits of Investing in a Marketing Automation Platform

Picture of Scotty Smith Scotty Smith: Oct 20, 2020 12:00:00 AM

I remember back when I was a kid and my grandfather taught me how to use a hand saw. I was so excited I got to use one of his tools. It did seem to...

HubSpot Marketing Ops / MarTech
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2 min read

Key Features to an Eye-Catching Website (Part 2)

Picture of Scotty Smith Scotty Smith: Oct 7, 2020 12:00:00 AM

Your great marketing from social media, emails, and other tools have brought your audience to your website, but just like how you craft your social...

Marketing Website
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2 min read

Key Features to an Eye-Catching Website Design (Part 1)

Picture of Scotty Smith Scotty Smith: Sep 23, 2020 12:00:00 AM

You want your software or tech website to provide crucial information to gain new clients, but the first thing that your website visitors see is the...

Marketing Website
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3 min read

Creating Buyer Personas – Maximize your Marketing Efforts

Picture of Scotty Smith Scotty Smith: Aug 24, 2020 12:00:00 AM

You know your business needs to reach those that are the most likely to buy your products or services. But, without defining your audience your...

Content Strategy tech business buyer personas Marketing SaaS business software business
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2 min read

Top 3 Ways to Get the Most Out of Hootsuite

Picture of Scotty Smith Scotty Smith: Aug 4, 2020 12:00:00 AM

Social media is important because it allows you to reach and interact with your audience (old and new) through posts and comments. However, being on...

Marketing B2B Social Media
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2 min read

Sales vs Marketing — Ding! Sales Wins this Round!

Picture of Scotty Smith Scotty Smith: Jul 29, 2020 12:00:00 AM

It’s not really a fight. But this marketer hasn’t stepped into the “sales ring” for over 20 years. So, why now?

HubSpot Sales & Enablement
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4 min read

Expanding Your Brand’s Reach with Social Media

Picture of Scotty Smith Scotty Smith: Jul 15, 2020 12:00:00 AM

Is your business taking advantage of social media? Social media attracts new customers, creates a loyal community, and boosts your brand’s reach. At...

Marketing B2B Social Media
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3 min read

Content is King

Picture of Scotty Smith Scotty Smith: Feb 11, 2020 12:00:00 AM

No doubt you established your website so that visitors can learn about your brand and the products or services that you want to sell. But in this...

SEO Marketing Inbound / Content Marketing
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5 min read

Marketing  Knowledge Gaps

Picture of Scotty Smith Scotty Smith: Jan 21, 2020 12:00:00 AM

As we start a new year it’s a great time to begin examining your marketing efforts. What are your plans to be successful this year? You might have a...

Marketing
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