Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

3 min read

The Marketing Value of Being an Authority

When you need to get your car fixed, you want to find someone who knows what they are doing. You want an authority on cars; otherwise, you will not get the results you want or need. Same thing goes for marketing and marketers!

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1 min read

Improve Audience Engagement via LinkedIn

For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience...

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4 min read

How to Meet Marketing and Sales Enablement Goals this Year

A new year has begun and that means goals and resolutions are ever present in our minds. What do you want from your business this year; and...

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2 min read

Momentum Blog Post Countdown and our Favorites

The year of 2020 is coming to a close and 2021 is around the corner! We like to celebrate this year with a look back at some of our most popular and...

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3 min read

12 Marketing Tips for the New Year

What better way to shake off this past year than to commit to improving your marketing efforts for this next year? We here at CycleWerx want this...

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2 min read

The Top 8 Free Marketing Tools & Platforms to Effectively Execute your Marketing Strategy

As a new and/or smaller business, marketing can be overwhelming and expensive with so many platforms to choose from. However, you can successfully...

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5 min read

Marketing Consistency

What leads some companies to have better results from their marketing efforts than others? Marketing consistency is often a key, if not the separator...

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4 min read

Thank you — What CycleWerx is Thankful for This Year

Today’s post is a bit different than the usual CycleWerx post on Marketing or Sales Enablement. Thanksgiving week has got me thinking about what I’m...

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3 min read

Social Selling — How Social Media Can Improve Your Sales

Still only using phone calls to make a sale for your B2B business? You probably aren’t seeing great results, but don’t worry, we have something that...

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3 min read

Growing Sales by Focusing on Sales Enablement

What’s the most valuable role within an organization? As someone who has spent many years as head of marketing, of course I'm biased to say it's...

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