Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

3 min read

Marketing Tips for a Profitable Year

Start your year off right with a plan to succeed! We here at CycleWerx Marketing want this next year to be amazing for all our clients! We’ve compiled 10 tips to help you kickstart your marketing efforts for the new year.

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2 min read

What the Heck is Marketing Up To? The Value of Internal Communication

Internal communication should be a key part of a marketer’s duties. How much you and the rest of the marketing team decide to share internally has...

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2 min read

Give Your Sales Team Superpowers with Sales Processes

Superpowers? Yeah, right! No, really. Providing your sales team with sales processes really is like giving them superpowers. It can help define their...

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3 Ways to Improve your Professional Organization's Marketing Efforts

While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters....

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7 min read

How to Create a Content Calendar

As I mentioned in my last post, Content is King, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally...

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3 min read

5 Reasons Why You Should Be Using HubSpot

HubSpot is a leading CRM, marketing automation, services, and CMS platform designed to help businesses of all sizes, and in all stages of growth...

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5 min read

How Can Toastmasters Help Your Small Business Thrive?

At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.

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2 min read

Marketing Technologist Key Part of SMB Growth

What is Marketing Operations? Marketing Operations covers the marketing technology and platforms that allow an organization to communicate directly...

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1 min read

Improve Audience Engagement via LinkedIn

For companies in the B2B space LinkedIn is most likely an integral part of your marketing efforts. And, of course it is. This is where your audience...

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4 min read

How to Meet Marketing and Sales Enablement Goals this Year

A new year has begun and that means goals and resolutions are ever present in our minds. What do you want from your business this year; and...

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