Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

3 min read

Planning a Long-Term Marketing Content Strategy

Do you struggle with putting out new marketing content on a consistent basis? New content creation takes a tremendous amount of focus, time, and resources. So many marketing teams are under-staffed or under-resourced that just staying on top of your...

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2 min read

Boost Your Sales Operations and Enablement with HubSpot Solutions

At CycleWerx Marketing, we're passionate about helping SMBs in the B2B software and information technology space reach their full sales potential.

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3 min read

Marketing Tips for a Profitable Year

Start your year off right with a plan to succeed! We here at CycleWerx Marketing want this next year to be amazing for all our clients! We’ve...

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2 min read

What the Heck is Marketing Up To? The Value of Internal Communication

Internal communication should be a key part of a marketer’s duties. How much you and the rest of the marketing team decide to share internally has...

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2 min read

Give Your Sales Team Superpowers with Sales Processes

Superpowers? Yeah, right! No, really. Providing your sales team with sales processes really is like giving them superpowers. It can help define their...

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3 Ways to Improve your Professional Organization's Marketing Efforts

While CycleWerx is focused on marketing for B2B companies, as its founder I am also part of other professional organizations, including Toastmasters....

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7 min read

How to Create a Content Calendar

As I mentioned in my last post, Content is King, you should be putting out fresh, relevant content, in order to drive traffic to your site. Ideally...

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3 min read

5 Reasons Why You Should Be Using HubSpot

HubSpot is a leading CRM, marketing automation, services, and CMS platform designed to help businesses of all sizes, and in all stages of growth...

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5 min read

How Can Toastmasters Help Your Small Business Thrive?

At face value, Toastmasters is an educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.

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2 min read

Marketing Technologist Key Part of SMB Growth

What is Marketing Operations? Marketing Operations covers the marketing technology and platforms that allow an organization to communicate directly...

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