Scotty Smith

With 20+ years of B2B client-side marketing experience having grown numerous marketing departments from startup to a full-staff for small- to mid-size companies, Scotty has a passion for using digital marketing strategies, and the right marketing technology platforms, to expand your brand’s reach and drive revenue, demand, sales leads, and market share. Scotty is also an endurance cyclist, a Toastmaster, an avid reader, and a video gamer.

Why ALT Text Is Critical for SEO: The Small Details That Matter

3 min read

Why ALT Text Is Critical for SEO: The Small Details That Matter

When it comes to SEO, many businesses focus on the big moves—keywords, content strategy, backlinks—but sometimes, the smallest details can have the greatest impact.

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A Year of Growth and Gratitude: CycleWerx Marketing’s 2024 Highlights

2 min read

A Year of Growth and Gratitude: CycleWerx Marketing’s 2024 Highlights

As 2024 comes to a close, we can’t help but reflect on what an incredible year it has been for CycleWerx Marketing. This year has been filled with...

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The So What? Why Should Your Audience Care About Your Content

3 min read

The So What? Why Should Your Audience Care About Your Content

In the world of B2B marketing, it’s easy to get caught up in the excitement of your latest company achievement, a new product launch, or the fact...

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Why Your Business Should Use a CRM Instead of Spreadsheets

4 min read

Why Your Business Should Use a CRM Instead of Spreadsheets

Managing customer relationships is crucial for the success of any business, especially for solo entrepreneurs, freelancers, startups, and small...

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Building Your B2B Marketing Foundation: Watch Our Webinar Replay

1 min read

Building Your B2B Marketing Foundation: Watch Our Webinar Replay

Laying the Groundwork for Continuous Lead Generation Are you ready to transform your B2B marketing strategy and drive sustainable growth? Watch the...

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8 min read

Unlocking Marketing Success: Career Tips, Networking, and Personal Branding

Ever thought about a career in marketing? Whether you're gearing up to start, weighing your options as a student, or a pro seeking new insights, this...

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The Value of Marketing Expertise: Guiding B2B SMBs to Success

2 min read

The Value of Marketing Expertise: Guiding B2B SMBs to Success

In today's fast-paced business world, Small and Medium-sized Businesses (SMBs) face an array of challenges. I understand these challenges intimately,...

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Unlocking Hidden ROI in Your HubSpot Portal

3 min read

Unlocking Hidden ROI in Your HubSpot Portal

If you're a B2B small- to mid-sized business, especially in the software or information technology industries, you've likely heard about HubSpot—a...

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Webinar: Unveiling the Power of Email Sales Sequences for B2B SMBs

1 min read

Webinar:  Power of Email Sales Sequences for SMBs

Discover the game-changing power of email sales sequences in our recent webinar, "Unveiling the Power of Email Sales Sequences for B2B SMBs" hosted...

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Power of Sales Branding

2 min read

Power of Sales Branding

Branding is an essential term in marketing, typically applied to products, services, or companies. It helps businesses stand out from competitors,...

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