Credibility:
Making a positive first impression is paramount when reaching out to your clients. To convey authenticity, your company's online presence must exude professionalism and consistency. Whether it's your website, LinkedIn profiles, or business directories, we ensure that your brand is consistently represented with utmost credibility.
Authority:
Why settle for being second best when you're the industry expert? We work tirelessly to help you establish and demonstrate your authority in your field. Standing out among your competitors becomes effortless when you have our support.
Consistency:
A one-time exceptional blog or social media post is simply not enough to outshine the competition. Consistency is key. By actively promoting your business through ongoing sales and marketing efforts, we ensure your brand remains at the forefront of your customers' minds, giving you the edge you need.
Scotty Smith
Founder, Owner
With 20+ years of B2B client-side marketing experience, Scotty has a proven track record of transforming small- to mid-size companies by building robust marketing departments. His expertise lies in leveraging digital marketing strategies and cutting-edge technology platforms to expand brand reach, boost revenue, and capture market share.
Beyond his marketing prowess, Scotty is an avid endurance athlete, conquering cycling challenges and participating in rallies and charity rides, including the prestigious Hotter 'N Hell Hundred. As a Toastmaster and avid reader, he constantly refines his communication skills and keeps his mind sharp.
Scotty's unwavering commitment to excellence fuels CycleWerx Marketing's success. Partner with Scotty and his team to propel your business forward in the digital landscape. Let us put your brand in motion, driving remarkable growth and leaving a lasting impact on your industry.
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Grayson Thanisch
HubSpot & Sales Operations Specialist
Grayson completed the first 2 years of his undergraduate degree at University of Texas before moving back home to Fort Worth looking for more experience to supplement his learning. He enjoys discovering new local coffee shops and music artists, and has discovered he has a passion for revenue operations and database management. He is currently pursuing a business degree at the University of North Texas.
Ian Smith
HubSpot CMS Web Developer and Graphic Design
Ian is pursuing a User Experience Design degree from the University of North Texas. He spent the first two years of his undergraduate studies at SMU. He loves to find new ways to express his creativity, particularly with physical media. He enjoys going to concerts, and has a passion for learning and discovering new things.
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Joe Marcal
Senior Branding & HubSpot CMS Web Developer, Graphic Design
Joe brings over a decade of experience in branding, graphic design, and web development. His expertise lies in crafting visually compelling brands and user-friendly websites that drive engagement. With a background in both digital and print media, Joe takes a holistic approach to design. When he's not busy helping businesses enhance their visual identity, he enjoys photography and hiking through scenic landscapes.
Chris Moore
HubSpot & Content Marketing Specialist
Chris is a digital marketing specialist with a strong record in content, automation, and CRM optimization. Known for his strategic approach, he uses data insights to drive engagement and growth. Skilled in B2B marketing, SEO, and social media, Chris develops targeted, impactful strategies. A sports fanatic and avid traveler, he’s always on the lookout for new adventures and memorable experiences outside of work.
Ben Michalak
HubSpot & Content Marketing Specialist
Ben specializes in marketing strategy and content creation. With a Professional Writing M.S. from NYU and HubSpot expertise, they craft blog, social, and web copy that fuels connections. A writer at heart, Ben’s mission is to engage audiences with compelling content. Outside of CycleWerx, Ben drums and manages social media for a band in Western Massachusetts, blending rhythm into both music and marketing.